Gundam GM Custom MG 1/100 Scale

The Gundam series, originating in 1980 with the "1/144 Gundam" model, has since sold an impressive 445 million units worldwide. These models, known as Gunpla, offer enthusiasts snap-fit assembly with color-coordinated pieces and include accessories along with a comprehensive, illustrated construction manual.

Gunpla represents dimensionalized plastic models of mobile suits featured in the "Mobile Suit Gundam" series, which includes robots and battleships known as mobile armor. The Gundams themselves are advanced mobile suits designed for superior performance compared to standard models, incorporating cutting-edge experimental technology available at the time of their creation. Typically, Gundams feature a distinctive color scheme of mainly white and blue with accents of yellow and red, often sporting iconic yellow or white V-fins on their heads.

Beyond their role in robot action, the Gundam series places significant emphasis on the social and personal growth of its main characters. By weaving human drama into the narrative, it pioneered a new era in robot animation, treating mobile suits as weapons in a larger war setting.

Bandai, the company behind Gundam, maintains a steadfast commitment to quality and market responsiveness by overseeing every aspect of production—from planning and development to manufacturing—at the Bandai Hobby Center in Hobby's Town Shizuoka, Japan. This centralized approach ensures consistency and innovation in Gundam products.

Bandai's mission extends beyond mere product creation; it aims to nurture global customers' dreams and excitement through engaging, high-quality toys. Their unique business model, known as Character Merchandising (CMD), has been instrumental in expanding Bandai's influence worldwide, not just in Japan but across the globe.

Gundam's popularity transcends borders, making it a beloved character worldwide. As a Japanese BANDAI product, Gundam represents the epitome of quality and creativity in the toy industry, embodying Bandai's commitment to providing "Fun For The Future" through innovative products and services.

In summary, Gundam remains a global phenomenon, symbolizing Bandai's dedication to fostering imagination and joy through its iconic models and toys.

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